Following the Money

I came across an interesting article over on Geek Wire about the explosive growth of the ed tech industry. Frank Catalano does a nice job of putting this emerging market into perspective. Ed tech is certainly in a period of rapid expansion, but compared to a non-educational tech startup (e.g., Uber), ed tech has a long way to go. Maybe ed tech investors just haven't realized the money they're leaving on the table. When you look at Pearson's global reach and deep pockets, it seems hard to believe that the market for ed tech isn't even more massive.

Oh, but wait! Pearson has dubbed 2015 the "Year of the Learner" and they're promising a "dawning era [that] will involve the consumerization of the classroom as well as educational products, tools, and resources." Because we all know that the more money we spend delivering instruction, the smarter our students will be (<<this last link is one of my favorite infographics; no extra reading required).